Allurent Reels in $2M

2/22/10

[Updated. See below. 7:35 pm Eastern time. 2/22/10] Allurent, a Cambridge, MA-based provider of online shopping software, has raised $2 million in its third round of venture capital, company CEO Graeme Grant confirms. The funding will help the company continue to grow sales of an on-demand software product, which was launched about a year ago, according to the CEO. Investors in the round were all repeat backers, including one institutional investor, Waltham, MA-based Polaris Venture Partners, and a group of angel investors. Jon Flint, a general partner and co-founder of Polaris, is on the board at Allurent. Bob made trip to Allurent, and memory lane, to check out the company’s e-commerce software a few years ago. [Editor's note: This story was updated with information from Grant, who contacted Xconomy after we initially published the news about the financing based on an SEC filing made by the company.]


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