Comments on: How to Win Influencers and Friend People: Pursway Raises $6M, Arrives in Boston http://www.xconomy.com/boston/2010/02/09/how-to-win-influencers-and-friend-people-pursway-raises-6m-arrives-in-boston/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 09:14:03 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Rama Ramakrishnan http://www.xconomy.com/boston/2010/02/09/how-to-win-influencers-and-friend-people-pursway-raises-6m-arrives-in-boston/comment-page-1/#comment-109573 Rama Ramakrishnan Wed, 10 Feb 2010 19:08:41 +0000 http://www.xconomy.com/?p=62383#comment-109573 Fascinating concept! In the bricks-and-mortar world, detecting and building the "social graph" is very challenging since there are no convenient Facebook and Twitter clickstreams and weblogs to analyze. Applying smart algorithms (based on time-and-location proximity, it appears) to build the social graph makes sense. The resulting data is very valuable and can be used for a number of things, including, of course, managing customer attrition. One caveat: with large data volumes, connections between strangers may appear just by chance and the technology needs sound logic to filter these out. Fascinating concept!

In the bricks-and-mortar world, detecting and building the “social graph” is very challenging since there are no convenient Facebook and Twitter clickstreams and weblogs to analyze.

Applying smart algorithms (based on time-and-location proximity, it appears) to build the social graph makes sense. The resulting data is very valuable and can be used for a number of things, including, of course, managing customer attrition.

One caveat: with large data volumes, connections between strangers may appear just by chance and the technology needs sound logic to filter these out.

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