Unica Buys MakeMeTop

2/2/10

Unica, a Waltham, MA-based provider of marketing software, announced yesterday that it has made its second acquisition of 2010 with its purchase of the MakeMeTop search marketing business from UK-based Microchannel. Unica (NASDAQ:UNCA) did not reveal financial details of its latest acquisition. Last month the firm said it bought the e-mail marketing firm Pivotal Veracity for $17.8 million in cash.

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