Unica Buys MakeMeTop
Ryan McBride2/2/10
Unica, a Waltham, MA-based provider of marketing software, announced yesterday that it has made its second acquisition of 2010 with its purchase of the MakeMeTop search marketing business from UK-based Microchannel. Unica (NASDAQ:UNCA) did not reveal financial details of its latest acquisition. Last month the firm said it bought the e-mail marketing firm Pivotal Veracity for $17.8 million in cash.
