CitySquares Acquires Yokel
Wade Roush1/14/10
CitySquares Online, a 5-year-old Boston startup that operates a network of hyperlocal online business directories, said in a news release yesterday that it has acquired Yokel.com, another Boston startup specializing in local product search. Terms of the deal weren’t disclosed. “This deal was a ‘your chocolate in my peanut butter’ moment for CitySquares,” said CitySquares CEO and co-founder Ben Saren in a statement. “We have always specialized in promoting local businesses to neighborhood residents. Now with the acquisition of Yokel, we are able to increase foot-traffic to merchants by driving those searching for products online to their stores.”
Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can e-mail him at wroush@xconomy.com or follow him on Twitter at twitter.com/wroush.
