CitySquares Acquires Yokel

1/14/10

CitySquares Online, a 5-year-old Boston startup that operates a network of hyperlocal online business directories, said in a news release yesterday that it has acquired Yokel.com, another Boston startup specializing in local product search. Terms of the deal weren’t disclosed. “This deal was a ‘your chocolate in my peanut butter’ moment for CitySquares,” said CitySquares CEO and co-founder Ben Saren in a statement. “We have always specialized in promoting local businesses to neighborhood residents. Now with the acquisition of Yokel, we are able to increase foot-traffic to merchants by driving those searching for products online to their stores.”

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @

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