Mobilizing the Web for the Developing World: Inside the World Wide Web Foundation with CEO Steve Bratt, Part 2

11/18/09Follow @wroush

Yesterday we ran the first part of our interview with Steve Bratt, the CEO of the new World Wide Web Foundation, which was unveiled on November 15 by Web inventor Tim-Berners-Lee. The foundation aims to empower people in developing regions to access “life-critical information” on the Web using mobile phones and other simplified interfaces.

Bratt, who leads the Geneva, Switzerland-based foundation from offices in Boston, talked in the first half of the interview about the origins of the group, how its mission differs from that of its sister organization the World Wide Web Consortium, and the gaps in content, research, and technology it hopes to address.

In Part 2, below, Bratt details the foundation’s initial projects in Africa and South America, the role of voice technology in broadening Web access, and the foundation’s plans for growth.

Xconomy: What can you tell me about your initial projects?

Steve Bratt: There are two: the Web Alliance for Re-Greening Africa, and Empowering Youth in Inner Cities. Both are in partnership with other organizations. With the first one, the goal is to provide Web systems that will help capture local knowledge about how to plant in very harsh desert environments. There is a group, the Africa Re-Greening Initiative, that has been working for 20 years to take local innovations in how to plant and conveying them to others. This is a great example because it’s not a case of foreign aid coming in and saying, “Let’s build a dam and here’s some chemical fertilizer and some genetically engineered corn.” It’s about what is working for the 1 percent and how to convey that to the other 99 percent. I met this farmer in Burkina Faso, Yacouba Sawadogo, who figured a different geometry for making trenches to grow seeds and plants that turns out to be much more productive—what size hole to use, when to put manure in. He didn’t have any training, he just discovered it. It’s a perfect example. They’ve been busing farmers into to see him; he might see 10 a month. We want to create a digital bus to allow all of the farmers in that area to have the knowledge.

Steve Bratt, CEO of the World Wide Web FoundationWe’re working with VU University in the Netherlands, and we’re going to see if the Web can empower the conveyance of information, and how to use voice to enable the Web. VoiceXML has been heavily used commercially in the West—every call center uses it—but it hasn’t been used as much for development. There are no new standards needed. We just want to work with local developers and local farmers so they can develop something that meets farmers’ needs.

The Empowering Youth project is in concert with the Center for Digital Inclusion, a fantastic organization started by Rodrigo Baggio in Brazil. They started in the poorest areas of Rio de Janeiro and they have close to 800 community centers in inner cities training kids on computers. We’re going in to help them develop a curriculum to teach youth how to develop content and Web applications. Again, we’ll focus on mobile and voice, because those are the predominant technologies available to people, even in poor areas. Even in the Sahel in Africa, we were told that every family has access to a mobile phone and a radio. It’s the same in Brazil and Latin America. So that will be a pilot project in five cities—one in Brazil, one in Latin America, one in the Middle East, and probably one in a Western city. But this is an unfunded project at this point, so we’re looking for partners to help fund it.

X: Do you ever worry that the voice-accessible Web that you’re describing will be an extremely slow, impoverished version of the Web that we enjoy here in the United States? I mean, just to keep things manageable, you’d probably have to limit menu choices at each level of a voice interface to four or five. How do you translate a complex Website into something that can be consumed that way?

SB: We are so spoiled. We have our iPhones and our high-speed Internet. Well, if you’re making a decision about what movie to go to and it starts in five minutes, you need a pretty fast answer. But if you’re making a decision about which direction to walk in when … Next Page »

Wade Roush is a contributing editor at Xconomy. Follow @wroush

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