EnvIO Releases iPhone App

Wade Roush11/3/09

Andover, MA-based envIO Networks has spent several years developing a recommendation technology called “Social Genome” that helps mobile phone owners find applications they’ll like based on the preferences of their friends and acquaintances. Today envIO introduced software called Chorus that applies the Social Genome technology to the 100,000-plus apps in the Apple iTunes App Store. Chorus, which is itself an iPhone app, lets users see which other apps their friends are using and how they’re rated. “iPhone users already ask friends and colleagues about cool, new apps. Chorus makes it simple,” Linda Barrabee, a former Yankee Media and Jupiter mobile analyst who is an advisor to envIO, said in a statement.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can e-mail him at wroush@xconomy.com or follow him on Twitter at twitter.com/wroush.