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E Ink Partners with Freescale

Wade Roush 10/20/09

In a joint announcement, Austin, TX-based Freescale Semiconductor and Cambridge, MA-based E Ink–which makes the “electronic ink” displays used in the Amazon Kindle, the Sony Reader, and other e-book devices—said today they will work together to integrate the electronics that control E Ink’s displays with Freescale’s MX processors to create a single “system on a chip” for future e-reading devices. The collaboration “will enable several new markets, including e-newspapers and e-textbooks,” E Ink vice president of marketing Sriram Peruvemba said in the announcement.

Wade Roush is Xconomy's chief correspondent. You can e-mail him at wroush@xconomy.com, call him at (617) 252-7323, or follow him on Twitter at http://twitter.com/wroush.


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