Founder and CEO of Brooks Bell Inc.
Chair, Department of Chemical Physiology, The Scripps Research Institute; Co-director, Center for Physiological Proteomics, The Scripps Research Institute
Professor, Michigan State University
How can startups tap into the powers of viral marketing to help their growth trajectory? That’s the main question posed by this forum, which brings together an elite group of panelists who will share lessons on how to identify opportunities for viral marketing, plan campaigns, and more. The session is moderated by Xconomy founder Bob Buderi. Panelists include:
* Alexander Debelov, Co-Founder and CEO at Crelligence Media Viralskool
* Justin Levy, General Manager New Marketing Labs
* David Meerman Scott, Marketing strategist and author