Web, VC, Startup
Fashion Playtes Raises $1.5M, Plans Fall Launch
Ryan McBride 8/13/09
Fashion Playtes, a Salem, MA-based provider of a website where girls can design their own cloths and fashion accessories, has raised $1.5 million in a Series A round of financing led by LaunchCapital and New Atlantic Ventures, according to a press release. Both investment firms have offices in Cambridge, MA. The startup says that its website was created for girls aged 6 to 12 to design their own garments online and purchase them to wear. The firm’s site is now in beta and plans are to launch it publicly this fall, according to the press release.
Ryan McBride is Xconomy's correspondent. You can reach him at rmcbride@xconomy.com, or follow him on Twitter at http://twitter.com/Ryan_McBride.
8/14/09 3:19 pm
I’ve tried out the beta–it is very promising. I created two garments in about five minutes. More importantly, the little girls I sent it to kept going back to it. I suspect the Fashion Playtes team would welcome more beta testers willing to place actual orders…the prices are very reasonable and what a unique experience.