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GamerDNA Reveals Ad Network

Cambridge, MA-based GamerDNA, a social network for video gamers, says that it has released an advertising network that enables game companies to deliver ads to people depending on the games they are playing and discussing online. The firm’s early customers for the ad network include big names in the game industry such as CCP Games, Dell, Funcom, Namco Bandai Games America, and Turbine, according to company. Wade has followed GamerDNA and its ambitious plans to grab its share of the growing, multibillion-dollar video game market.

Ryan McBride is Xconomy's correspondent. You can reach him at rmcbride@xconomy.com, or follow him on Twitter at http://twitter.com/Ryan_McBride.

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