Choicestream Nabs Yahoo, Sermo Execs

Wade Roush7/16/09

Choicestream, the Cambridge, MA, startup that helps companies create targeted, personalized online display ads, said today it has hired three new executives, including two formerly at Yahoo. The Internet portal’s former senior director of retail, Amy Vener, joins Choicestream as director of retail advertising solutions. A former Yahoo video advertising engineer, Rod Perkins, joins Choicestream as chief architect of ad products. Tim Peacock, formerly of Lotus and online physicians’ community Sermo, has also joined Choicestream as vice president of development. Yahoo has been a rich mine for Choicestream; in a February profile we interviewed Choicestream board member Usama Fayyad, who is Yahoo’s former chief data officer.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can e-mail him at wroush@xconomy.com or follow him on Twitter at twitter.com/wroush.