Comments on: Integra5 Wants to be MediaFriends With You http://www.xconomy.com/boston/2009/07/13/integra5-wants-to-be-mediafriends-with-you/ Business + Technology in the Exponential Economy Sat, 11 Feb 2012 03:08:02 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Jules Pieri http://www.xconomy.com/boston/2009/07/13/integra5-wants-to-be-mediafriends-with-you/comment-page-1/#comment-71641 Jules Pieri Mon, 20 Jul 2009 12:31:32 +0000 http://www.xconomy.com/?p=33147#comment-71641 Hey Wade, Glad you picked up on Media Friends. Great name change....Integra5 was always opaque to me. Meredith is a terrific leader and this decision is just one of thousands she ably shepherds. With three sons ages 14-20 I can definitely see the market opportunity for MediaFriends. We had an early edge on seeing this when we lived in Ireland 2001 to 2005 where SMS and mobile comms were so far ahead of the US. Everyone has a phone...bottom line, and figuring out its boundaries is a great application of entrepreneurial energy. I do share the concern about this generation's ability to focus, think creatively etc. while they constantly navigate multiple technologies. But so far they (my sons, their friends) seem to be able to cover it all: big ideas, concentrated effort, and pinging their friends continuously at other times. I do wonder if their brains are just growing differently. Hey Wade, Glad you picked up on Media Friends. Great name change….Integra5 was always opaque to me. Meredith is a terrific leader and this decision is just one of thousands she ably shepherds.

With three sons ages 14-20 I can definitely see the market opportunity for MediaFriends. We had an early edge on seeing this when we lived in Ireland 2001 to 2005 where SMS and mobile comms were so far ahead of the US. Everyone has a phone…bottom line, and figuring out its boundaries is a great application of entrepreneurial energy.

I do share the concern about this generation’s ability to focus, think creatively etc. while they constantly navigate multiple technologies. But so far they (my sons, their friends) seem to be able to cover it all: big ideas, concentrated effort, and pinging their friends continuously at other times. I do wonder if their brains are just growing differently.

]]>