Comments on: NBC Universal Invests in EveryZing; CEO Says Media Companies Have Gotten Religion About Search http://www.xconomy.com/boston/2009/05/11/nbc-universal-invests-in-everyzing-ceo-says-media-companies-have-gotten-religion-about-search/ Business + Technology in the Exponential Economy Sun, 22 Nov 2009 18:21:13 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Yakov http://www.xconomy.com/boston/2009/05/11/nbc-universal-invests-in-everyzing-ceo-says-media-companies-have-gotten-religion-about-search/comment-page-1/#comment-57453 Yakov Tue, 12 May 2009 09:26:16 +0000 http://www.xconomy.com/?p=24025#comment-57453 This deal proves an emerging trend that online media companies should invest in their own site search engines, either buy or build. This deal proves an emerging trend that online media companies should invest in their own site search engines, either buy or build.

]]> By: Jules Pieri http://www.xconomy.com/boston/2009/05/11/nbc-universal-invests-in-everyzing-ceo-says-media-companies-have-gotten-religion-about-search/comment-page-1/#comment-57326 Jules Pieri Mon, 11 May 2009 16:56:06 +0000 http://www.xconomy.com/?p=24025#comment-57326 Tom--I'm loving watching the EveryZing story unfold. I know you say consumers are second in your strategy and that makes perfect sense to me when framing yourself against Yahoo and Google. But I have to say, as a consumer, I am eager for a better search experience on my favorite media sites. It still often feels clunky to me--and too much work on my part. I am sure some of the poor experience is the publisher's own outdated search taxonomies, but that is the point. Why should each media company have to be good at search? They are good at content. Search is an entirely different beast. Thanks also for the thoughts about "getting married too young" with an early strategic investment. Congrats on waiting until you were ready. :) Tom–I’m loving watching the EveryZing story unfold. I know you say consumers are second in your strategy and that makes perfect sense to me when framing yourself against Yahoo and Google. But I have to say, as a consumer, I am eager for a better search experience on my favorite media sites. It still often feels clunky to me–and too much work on my part. I am sure some of the poor experience is the publisher’s own outdated search taxonomies, but that is the point. Why should each media company have to be good at search? They are good at content. Search is an entirely different beast.

Thanks also for the thoughts about “getting married too young” with an early strategic investment. Congrats on waiting until you were ready. :)

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