Stylefeeder Partners with Elle Publisher

Wade Roush3/18/09

Stylefeeder, the Cambridge, MA-based personalized shopping engine that raised a $2 million Series A round in January 2008, has formed a partnership with Hachette Filipacchi Media (HFM) U.S., the publisher of Elle, Car & Driver, Woman’s Day, and a number of other fashion, automotive, health, and hobbyist magazines. Under the deal, announced today by HFM, Stylefeeder will provide personalized product recommendations to users of the Elle.com website and eventually other HFM websites.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can e-mail him at wroush@xconomy.com or follow him on Twitter at twitter.com/wroush.