Comments on: Usama Fayyad on ChoiceStream’s Effort to Save Online Display Ads from Irrelevance http://www.xconomy.com/boston/2009/02/11/usama-fayyad-on-choicestreams-effort-to-save-online-display-ads-from-irrelevance/ Business + Technology in the Exponential Economy Sun, 22 Nov 2009 23:52:13 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: racetalkblog.com » Usama Fayyad Joins Larry Weber on the Market Edge http://www.xconomy.com/boston/2009/02/11/usama-fayyad-on-choicestreams-effort-to-save-online-display-ads-from-irrelevance/comment-page-1/#comment-53031 racetalkblog.com » Usama Fayyad Joins Larry Weber on the Market Edge Wed, 08 Apr 2009 13:01:33 +0000 http://www.xconomy.com/?p=12360#comment-53031 [...] client) as a member of the board of directors and strategic adviser, and is working to make online display ads more personalized. addthis_url = [...] [...] client) as a member of the board of directors and strategic adviser, and is working to make online display ads more personalized. addthis_url = [...]

]]> By: Pascal Bensoussan http://www.xconomy.com/boston/2009/02/11/usama-fayyad-on-choicestreams-effort-to-save-online-display-ads-from-irrelevance/comment-page-1/#comment-45994 Pascal Bensoussan Thu, 12 Feb 2009 03:22:44 +0000 http://www.xconomy.com/?p=12360#comment-45994 Personalization and Display ads are definitely coming together, delivering amazing performance improvements for advertisers. This is good news for advertisers, agencies, ad networks, and publishers. Similarly, <a href="http://www.aggregateknowledge.com">Aggregate Knowledge</a> just launched a high performance ad personalization service in January 2009 (after 6 months in beta tests). The beta tests demonstrated that ads with dynamically personalized content outperform static and non-personalized ads by a wide margin. Beta customers saw 11x-12x improvement in CTR over traditional banner ads (untargeted Run of Network placements). Even within the same retargeting campaign, personalized ads delivered 4-5 times the CTR (average 0.34%, up to 0.68% for some user segments) and 6-7 times the conversions of non-personalized ads (average 2%, up to 5% for some user segments). Personalization and Display ads are definitely coming together, delivering amazing performance improvements for advertisers. This is good news for advertisers, agencies, ad networks, and publishers.

Similarly, Aggregate Knowledge just launched a high performance ad personalization service in January 2009 (after 6 months in beta tests).

The beta tests demonstrated that ads with dynamically personalized content outperform static and non-personalized ads by a wide margin.

Beta customers saw 11x-12x improvement in CTR over traditional banner ads (untargeted Run of Network placements).

Even within the same retargeting campaign, personalized ads delivered 4-5 times the CTR (average 0.34%, up to 0.68% for some user segments) and 6-7 times the conversions of non-personalized ads (average 2%, up to 5% for some user segments).

]]> By: Best MLM Company http://www.xconomy.com/boston/2009/02/11/usama-fayyad-on-choicestreams-effort-to-save-online-display-ads-from-irrelevance/comment-page-1/#comment-45944 Best MLM Company Wed, 11 Feb 2009 17:30:25 +0000 http://www.xconomy.com/?p=12360#comment-45944 Nice article, was to the point and very informative! Nice article, was to the point and very informative!

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