Atlanta TV Group is Backchannelmedia’s First Paying Customer
Boston’s Backchannelmedia, whose “clickable TV” system embeds links in broadcast TV signals that consumers can activate with their remote controls to receive information about a program or a product via e-mail, said today that Gray Television (NYSE: GTN) of Atlanta will roll out the Backchannelmedia system to its 36 local broadcast stations.
That brings the total number of stations participating in Backchannelmedia’s system to 68 (including New England stations WCVB, WJAR, WTNH, and WCTX), covering more than a sixth of all U.S. broadcast viewers.
“This is our first paying contract for clickable TV—a huge milestone for us,” says Backchannelmedia marketing director Eric Martin. “The market trials continue up here in the Northeast but the fact that a broadcast group is on the record and willing to pay for it demonstrates that it has actual monetary value to broadcasters.”