LocaModa Links Facebook to Times Square Jumbotron

Wade Roush11/26/08

Cambridge, MA-based LocaModa, whose software lets people using cell phones and computers connect with public displays in indoor and outdoor locations, said today that it has launched a multiplayer, cross-platform word game called Jumbli. The Web- and text-messaging based game allows players on social networking sites such as Facebook to compete with audiences interacting with advertising-supported LocaModa displays in hundreds of locations, including a Jumbotron display in New York’s Times Square. “LocaModa is uniquely positioned to tap into and monetize over 36 billion previously unreachable, cross-channel advertising impressions in over 300,000 social locations in the U.S. alone, with immediate global growth potential,” LocaModa CEO Stephen Randall told Xconomy by e-mail today.

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can e-mail him at wroush@xconomy.com or follow him on Twitter at twitter.com/wroush.