OwnerIQ Lands $6,000,000 Series B Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=eb9b8830-c62b-4ece-8ae9-19451caee43e&Preview=1 -
Date
6/23/2008 -
Company Name
OwnerIQ -
Mailing Address
337 Summer Street Boston, MA 02210 -
Company Description
OwnerIQ operates a network of consumer self-support Web sites for common household product categories. The company is pioneering the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own. Ownership Targeting takes the guesswork out of identifying likely purchasers and enables advertisers to influence consumers throughout a product’s ownership lifecycle. -
Website
http://www.owneriq.net -
Transaction Type
Venture Equity -
Transaction Amount
$6,000,000 -
Transaction Round
Series B -
Proceeds Purposes
Proceeds purposes were not disclosed. -
M&A Terms
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Venture Investor
Egan-Managed Capital
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