WMUR, WJAR Test Interactive TV System from Backchannelmedia

Backchannelmedia, the Boston interactive-TV startup we profiled in November 2007 and again this April, said today that it’s signed up two new partners to test its system for bookmarking web addresses promoted on live TV. Rhode Island NBC affiliate WJAR-TV and and Manchester, NH ABC affiliate WMUR-TV will both insert signals into their over-the-air broadcasts that cause clickable onscreen icons to appear onscreen whenever TV shows include bookmarkable URLs. WMUR’s sister station in Boston, WCVB Channel 5, is already testing the system.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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