Ars Technica Reportedly Bought By Condé Nast for $25 Million
Ars Technica, the widely read Malden, MA, tech blog for the computer set, has been acquired by media giant Condé Nast and will effectively become part of Wired and its growing digital assets, TechCrunch is reporting this afternoon. The purchase price is in the neighborhood of $25 million, about the same as what Condé Nast paid for Wired.com in 2006, TechCrunch says.
Founders Ken “Caesar” Fisher and Jon “Hannibal” Stokes launched Ars Technica (Latin for the art of technology) in 1998. They and their small staff of roughly 8 people will be integrated into Wired Digital, which also owns Wired.com and Reddit, says TechCrunch, which notes: “Comscore says Ars Technica has just 1.5 million monthly unique visitors and 4 million page views, but our understanding is that the actual number of unique visitors to the site is around 4.5 million.” (We note that Ars Technica itself reports 3 million monthly visitors.)
The About page on the Ars Technica site reads: “Technology is the ‘art’ at the forefront of our changing world, and we’re here to help it all, even the difficult judgments.” We wonder how difficult it was for Caesar and Hannibal to join forces with Condé Nast.