Web, Advertising, VC

Polaris Backs Widget-Maker Sprout

Wade Roush 5/13/08

Waltham, MA-based Polaris Venture Partners is the lead funder in a $5 million Series B financing found for Sprout, a San Francisco- and Honolulu-based company that makes software for creating Web widgets, the venture firm announced today. Sprout’s widgets, which can be as complex as mini-websites with tabs, slide shows, and music, are mainly used for Web-based marketing and promotion. “Sprout has quickly established itself as the early leader for creating, launching and managing this fast-emerging content format,” Polaris general partner Mike Hirshland blogged today.