“Huh, lots of battery company names are taken…”
“Uhh, what about battech?”
“No no, that sounds like we make batmans stuff…”
“Oh…Ok, how about A123 Systems?”
“GREAT!!!”

Followed by the guys at GM:

“We need a good battery for the Volt…”
“Hey, A123Systems is first in the phone book, they MUST be good!”
“GREAT!”