Boston: The Hidden Hub of Music and Technology

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AdME
Headquarters: Somerville, MA
Year Launched: 2007
CEO: Peter Eggleston

AdME (for Advertising-driven Mobile Entertainment) is a spinout of Sonivox. The company makes “advergaming” content for cell phones, and is best known so far for its games GuitarStar and DanceLord, available over the AT&T Wireless network. In GuitarStar, which takes some inspiration from Harmonix’s Guitar Hero videogame, users attempt to capture a guitar pick flying across the screen, and can use musical cues to help synchronize their actions. The games include ads, but “with AdME applications, everything delivered to the end-user is consumer-aware and context-sensitive, giving customer something they want and replacing interruption with value,” the company writes on its website.
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Wade Roush is a contributing editor at Xconomy. Follow @wroush

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