Boston: The Hidden Hub of Music and Technology
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Headquarters: Chelmsford, MA
Year Launched: 2007
CEO: Ben Campbell
OurStage is like YouTube meets MTV, with voting. Bands submit their music videos to one of about 20 channels separated by genre. Members of the site listen to “battles” between bands—pairs of music clips—and the winners of each battle ascend in the overall rankings. The top bands in each channel ultimately compete for a monthly $5,000 grand prize.
To keep the judging from turning into a pure popularity contest—where highly ranked bands tend to get more popular, because they’re the only ones that get noticed—OurStage has developed two patent-pending algorithms that mix up the content to be judged in each channel. Each video in a channel is guaranteed equal exposure across many user sessions. … Next Page »