Xconomy National

Half and Half: My Take on 2010 and 2011

My top 3 innovations of advertising and media technology in 2010:

—Tablet devices. I’m not singling out just the Apple iPad, but also the Samsung Galaxy and Blackberry Playbook.

—Facebook targeting tools. The... Read more »
Five Top Innovations to Look for in Search-Based Marketing in 2010

—Personalization based on predicted intent instead of past behavior (based on cookie).

—More robust “universal search:” Better results for text and descriptive searches on videos, pictures, inside games, and applications.

—GPS-based hyper-targeting... Read more »
Adobe, Omniture, and the End of the “Mad Men” Marketing Era

I’ve been predicting for a while that the marketing agencies and website developers that don’t have deep technical capabilities in search engine optimization will be left by the side of the road.... Read more »