Larry Kramer is an adjunct professor of media management at the Newhouse School. He is also a media consultant and serves on the Boards of Discovery Communications, American Media Inc, Freedom Communications and Harvard Business School Publishing, Answers.com, BlackArrow, Inc., among others. His book “C-Scape: Conquer the Factors Changing Business Today, was published in November, 2010 (HarperCollins).
He was the first president of CBS Digital Media, where he created a new division encompassing all new media operations for the network, including online, interactive and wireless initiatives. He created March Madness on Demand, put CBS TV shows on the Web and created CBS content distribution partnerships with Google, Amazon, Apple iTunes, Yahoo! and Verizon.
He was previously Chairman, CEO and founder of MarketWatch Inc., which he created as an LLC with Data Broadcasting Corp. and CBS in 1997. He took it public in 1999, making three acquisitions to build the business along the way before selling the company to Dow Jones in 2005.
Prior to that he spent more than 20 years as a journalist, rising to Asst. Managing Editor of the The Washington Post, and Executive Editor of the San Francisco Examiner. He won several awards for reporting, including the National Press Club Award, The Associated Press Award for news writing and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes.
He earned a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University and an M.B.A. from Harvard University.