gtellis

Gerard Tellis

Gerard Tellis is the Jerry and Nancy Neely Chair in American Enterprise and Professor of Marketing at the USC Marshall School of Business. He is an expert in innovation, advertising, global market entry, and new product growth, and has published four books and more than 100 articles. At USC, he also directs the Center for Global Innovation.

Recent posts

What Does “Out-Innovate the World” Mean Today?

Today, much manufacturing has gone to China, many services are going to India, and agriculture is threatening to go to South America. What will the U.S. excel in? Innovation is the... Read more »

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