Today’s West Coast announcement that Oracle is buying human resources management firm Taleo for $1.9 billion—yes, billion—puts some Boston-area talent and recruiting startups in a new light. Unfortunately, one of them is no longer in Boston…

—Take the Interview, the video-based recruiting startup and former Dogpatch Labs Cambridge resident, has relocated to New York City (SoHo to be more exact). It’s not a big surprise, as the company was part of the DreamIt Ventures startup program in New York last summer. Take the Interview, led by CEO Danielle Weinblatt, raised a seed funding round last September.

—Boston-based Smarterer, a skills-test startup that’s trying to reinvent the resume, has hit a possible inflection point. According to co-founder Dave Balter, the company had 800,000 skills questions answered online over the past year, but recently that figure increased by 250,000 in just five days. Chalk it up to focusing on who wants to use the product and then who has to use the product (employers vs. job seekers). Smarterer is led by CEO Jennifer Fremont-Smith; the company raised a seed round last year.

—Senexx, an expertise-management startup based in Cambridge, MA, and Israel, has collaborated with fellow Cambridge startup PowerInbox to build a Web application that runs in people’s e-mail systems and helps them find expertise and share knowledge within their company or organization. This is an interesting partnership between a couple of early-stage startups trying to do big things in social enterprise apps, using e-mail as the platform.

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A young Canadian software startup with Boston investors is now part of a big Boston-area company. Ottawa-based Blaze Software has been acquired by Cambridge, MA-based Akamai (NASDAQ: AKAM) for an undisclosed cash sum.

What’s interesting here is that Akamai, the Web content delivery and networking giant, is making a move into Web performance optimization—basically tackling Web performance at the browser level (what some call “front end”), rather than the network level. Akamai has been positioning itself as a one-stop provider of a secure platform for businesses to reach customers via the Web, mobile, and cloud. That approach also includes, among other things, speeding up Web and mobile applications, as evidenced by the company’s recent acquisition of its California-based rival Cotendo for $268 million.

Today’s deal is no doubt smaller than that, but it could be an important sign of things to come—especially around Boston. Blaze started in 2010, and its seed funding came from local investors CommonAngels and Boston Seed Capital. So why sell now?

“You always have a choice of how you want to grow the business,” says Chris Sheehan, managing director of CommonAngels. “It made a lot of sense for the guys to partner up with Akamai, who’s so strong in the [content delivery network] space. When I made the investment, [Web performance optimization] was just beginning. The timing was sooner than I expected. But in the last 12 months, this whole thing has really started to take off.” [Disclosure: CommonAngels is an investor in Xconomy, and Sheehan is a board member at Xconomy.]

Blaze’s approach is to optimize the code on Web pages so as to speed up the transmission of content and render pages faster on whatever device the customer is browsing on—PC, tablet, or smartphone. This is particularly useful for e-commerce and media sites, which tend to get gummed up by lots of different pieces of code loading on them. The company’s technology (and team) will be integrated into Akamai’s cloud platform, said Rick McConnell, executive vice president of products and development at Akamai, in a statement.

In speeding up websites, Blaze competes directly with Boston-based companies Yottaa (which is also in Boston Seed’s portfolio) and SiteSpect. Google’s team in Kendall Square also released a free tool for Web page optimization in the fall of 2010.

It’s not just about making websites faster, however. All of the above companies have been trying to combine Web optimization with business analytics so as to help businesses track things like sales and customer behavior more effectively. Now Akamai is firmly in the game, and we’ll see how that affects the competitive landscape.

“It’s going to make it a lot harder,” Sheehan says. “It puts a lot of pressure on the other startups.”

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How are companies spying on each other these days? One of the surprising ways I’ve heard about recently is through the webcam in boardrooms.

That’s right, apparently it’s easy to hack into some companies’ video conference systems, because they lie outside typical security measures. Companies sometimes set up video conferences so they can be accessed directly on the Internet—leaving the door open for eavesdroppers to listen in on meetings, or even remotely monitor a conference room via the camera.

One local software company is helping organizations guard against this threat—and many others. Boston-based Rapid7 is one of the leaders in the growing cluster of IT security companies around town. Rapid7’s approach is complementary to firms like NitroSecurity (recently acquired by Intel/McAfee) and Q1 Labs (bought by IBM), which help organizations guard against security threats in their computer networks and systems.

What Rapid7 does is help organizations find security flaws throughout their IT infrastructure, and then test whether they’ve been corrected. To fuel its growth, the company raised a $50 million Series C round from Technology Crossover Ventures in November—one of the largest tech venture rounds in the Boston area lately. (Rapid7 has raised $59 million to date.)

“There’s a lot of cyber-espionage going on in business,” says Mike Tuchen, Rapid7’s CEO (see photo, left). The activity ranges from stealing sales plans, financial information, and intellectual property, to the aforementioned boardroom eavesdropping, he says. And, of course, it’s not just companies spying on each other; it’s governments and nation states as well, all trying to get their hands on everything from Citibank credit card numbers to the special sauce in Apple’s iPad design.

What’s a CEO to do? If you’re Mike Tuchen, you take a promising company and try to make it better. Tuchen joined Rapid7 as chief executive in 2008. (The company has been around since 2000.) Previously he worked at Microsoft as a group program manager and general manager of SQL server marketing. An engineer by training, he also worked at Sun Microsystems and co-founded Paramark, a dot-com-era online advertising startup.

When he arrived at Rapid7, brought in by Bain Capital Ventures (the firm’s original VC investor), Tuchen saw a company that had “a great engineering and sales team” but not much else. He says he didn’t have to tear up the company, just bring in some key additions: marketing, channel partners, new processes, and a broader product roadmap, including a more international market focus.

So far the effort seems to be paying off. The company has grown to about 240 employees (about half in Boston), and Tuchen says revenues … Next Page »

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Don’t know about you, but I’m less interested in Facebook’s IPO than I am in the efforts of people trying to find the next Facebook out of Boston/Cambridge. One such effort is the new Experiment Fund, based at Harvard University, which I wrote about earlier this week.

Turns out there’s more to the latest seed-stage fund in Boston than initially meets the eye. I had a chance to speak with the Experiment Fund’s co-founders, Hugo Van Vuuren of Harvard and Patrick Chung, a partner at Silicon Valley-based New Enterprise Associates (not that Patrick Chung, that Patrick Chung).

They clarified the goals of the new fund and provided some more context around how it plans to distinguish itself from other similar efforts. I’ve also talked with a number of other early-stage investors around town and have gotten a better sense of how the Experiment Fund is being received locally (more on that below).

First, some mechanics of the fund, which has been in the works for about two years. Harvard has no financial stake and will have no say in the fund’s investment decisions, but it has provided support and office space, Van Vuuren says. He declined to specify the projected size of the fund, but he said it plans to make four to six new investments over the next two years, each in roughly the $100,000 to $250,000 range.

The Experiment Fund has already invested in four companies: Rock Health (see my colleague Wade’s stories here and here), Omada Health, Punch Media, and Tivli. Interestingly, only Tivli is based in the Boston area. Rock Health and Omada are in San Francisco, and Punch Media is in the DC area. They all were started by Harvard students—the key ingredient for now—but the fund intends to invest in teams from other schools around Boston and the East Coast, as well. So I’m guessing its next four investments will be pretty different from its first four, at least geographically.

“We want to meet them here,” Chung says. “We want to help you right here in Boston where the ideas were first born, where the team was put together.”

One issue they wanted to address was the notion that the fund is … Next Page »

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Here’s a quick update on the agenda for Mobile Madness 2012: Total Mobility, the annual half-day mobile conference we are organizing here at Xconomy Boston. The event is taking place on the afternoon of March 14 at Microsoft NERD in Cambridge, MA. We are looking forward to a packed house and some outstanding talks, discussions, and networking.

I’m pleased to announce a few more startup participants:

—Apperian founder and chief strategy officer Chuck Goldman will join us for a discussion of mobile business strategies, along with Mobiquity founder and CEO Bill Seibel. Goldman is a former Apple exec who leads Apperian’s strategic and business development efforts in enterprise mobile apps. Seibel, for his part, was a founding partner at Cambridge Technology Partners and went on to lead ZEFER, Demantra, and Gumball; he currently leads Mobiquity’s efforts to help businesses develop mobile strategies.

—Fiksu CEO Micah Adler joins us to talk about his company’s approach to marketing mobile apps. My colleague Erin recently wrote about Fiksu’s consumer-facing service, which lets people try out apps from various brands and stores for free.

—Paydiant co-founder Chris Gardner will be on hand to discuss his vision for the future of the mobile wallet—banking, shopping, and e-commerce via your smartphone.

Other confirmed speakers include Jason Jacobs of RunKeeper, Chris Lynch from Vertica/HP, Chuck Kane from One Laptop Per Child, and Seth Priebatsch from SCVNGR. We’ll also have a special panel of Boston’s “mobile mafia,” including Lars Albright (Quattro Wireless, Session M); Mike Baker (Enpocket, DataXu); Tom Burgess (Third Screen Media, Linkable Networks); Jeff Glass (m-Qube, Bain Capital Ventures); and Ryan Moore (GrandBanks Capital investor in Enpocket, Where, and Nexage, now with Atlas Venture).

There are more announcements to come, and I will be posting the detailed agenda soon, so stay tuned. Meantime, you can still grab the early bird rate if you register today.

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There’s a new player in the seed-stage investment game in Boston. As of this week, the Experiment Fund is open for business at Harvard University, backed by the Silicon Valley venture firm New Enterprise Associates (NEA). The startup investment fund is being hosted by Harvard’s School of Engineering and Applied Sciences in Cambridge, MA.

The new fund is led by Hugo Van Vuuren (see photo above), a Harvard graduate student and entrepreneur, and two venture capitalists from NEA, Patrick Chung and Harry Weller (both Harvard alums). David Edwards, a Harvard professor of biomedical engineering, serves as an advisor to the fund. Van Vuuren and NEA did not respond to requests for comment in time for this article.

The basic structure of the Experiment Fund is that selected startups—mostly student-led teams from Cambridge—will receive up to $250,000 in seed funding over the next two years, presumably in exchange for a sizable equity stake in the companies. The fund is based out of Harvard but says it will operate independently of the university and will look at teams from other local schools—and, more broadly, from the East Coast. The sectors targeted are pretty broad as well; they include information technology, healthcare, and energy.

No word yet on the size of the fund or how many companies it will invest in. But Van Vuuren, a recent fellow at Harvard’s Berkman Center for Internet and Society, said in a press release that he and his partners are looking for “smart and resourceful people, zealous full-time teams, and experiments in need of seed funding and hands-on help to get off the ground.”

Not to beat a dead Zuckerberg, but the overarching goal here is to keep the next Facebook in Boston—and, preferably, affiliated with Harvard. “It’s continued growth of the ecosystem for Harvard and beyond,” says Gordon Jones, director of the Harvard Innovation Lab, which is collaborating with the Experiment Fund to provide office space and resources, but is separate from the new fund. Jones calls the Experiment Fund “extremely complementary” to the i-Lab.

One of the first Harvard teams to receive an investment from … Next Page »

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As we wind down the first month of 2012, I thought I’d take the pulse of some of the bigger technology companies around town. In addition to tracking startups and entrepreneurship, this is an important measure of the health and well-being of the Boston tech community.

So here’s a list of 10 well-known public companies, their stock price (as of Friday’s close), most recent financials, and other tidbits. Not comprehensive, of course. But of these firms, you might be surprised whose stock is the highest right now.

Most of these companies will announce their end-of-year financials in the next two weeks…

Akamai (NASDAQ: AKAM)
Stock price: $32.01
2011 stats: Q3 profit of $63M on $282M in revenue; coming off $1B+ revenue in 2010.
Recent news: The company has acquired rival Cotendo and is positioning itself as a platform for businesses to reach customers via Web, mobile, and cloud.
Big question: Why doesn’t Akamai own the cloud (like Amazon)?

Carbonite (NASDAQ: CARB)
Stock price: $10.30
2011 stats: Q3 revenue of $15.9M (net loss of $7.4M); will announce full-year stats on Feb. 9.
Recent news: Coming off its IPO in August, Carbonite is adjusting to life as a public company.
Big question: Is online backup a big enough growth market?

Constant Contact (NASDAQ: CTCT)
Stock price: $25.11
2011 stats: Q3 revenue of $54.3M ($5.4M profit); full-year stats coming Feb. 2.
Recent news: Constant Contact is moving into mobile/social rewards programs with its acquisitions of CardStar and Bantam Networks.
Big question: Can it make a full transition from e-mail to broader online marketing?

EMC (NYSE: EMC)
Stock price: $25.83
2011 stats: Full-year revenue of $20B ($3.4B profit), showing record growth.
Recent news: CEO and chairman Joe Tucci isn’t stepping down this year as planned. (Pat Gelsinger is rumored to be his successor.)
Big question: What is the ultimate future of EMC? In storage, big data, and cloud computing, as EMC goes, so will Massachusetts.

iRobot (NASDAQ: IRBT)
Stock price: $32.88
2011 stats: Q3 revenue of $120.4M ($14.1M profit)
Recent news: iRobot laid off 8 percent of its staff in October but continues to grow.
Big question: Will consumer robotics ever really take off?

LogMeIn (NASDAQ: LOGM)
Stock price: $41.51
2011 stats: Q3 revenues of $31M ($4.4M profit); full-year stats coming Feb. 15.
Recent news: LogMeIn has been expanding to new devices, markets, and geographies.
Big question: Is this still a lifestyle business?

Monster.com (NYSE: MWW)
Stock price: $7.35
2011 stats: $46M profit on roughly $1B revenue, compared to a $9M loss in 2010.
Recent news: Monster Worldwide had layoffs and is restructuring as it continues to expand globally and move into social/mobile technologies.
Big question: Is there a better job site out there?

Nuance (NASDAQ: NUAN)
Stock price: $27.91
2011 stats: Q3 revenue of $400M, and $1.4B revenue for the fiscal year ($38.2M profit).
Recent news: Nuance acquired rival Vlingo in mobile speech recognition; mobile/consumer and healthcare continue to be its biggest markets.
Big question: Can it compete with the big boys (Apple, Google)?

TripAdvisor (NASDAQ: TRIP)
Stock price: $31.24
2011 stats: $3B+ market cap. Year-end stats coming Feb. 8. (2010 revenue of $486M.)
Recent news: After spinning out of Expedia last month, TripAdvisor is New England’s biggest consumer Web company.
Big question: Will it outcompete Google and others in travel search and content?

Zipcar (NASDAQ: ZIP)
Stock price: $16.14
2011 stats: Small profit in Q3 on $68M revenue. Full-year revenue expected to be 240M+ with net loss in $10M range (tune in Feb. 14).
Recent news: Coming off its IPO last spring, Zipcar has been expanding carefully in Europe and on U.S. college campuses.
Big question: Can it reduce costs enough to make a real profit?

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It’s a question as old as human nature. You’ve heard the stories, you know all the famous examples. Steve Jobs, Larry Ellison, Michael Eisner, the list goes on. All difficult characters with strong personalities—and hugely successful companies.

So, in today’s ultra-competitive tech and business world, does a CEO have to be an asshole to be successful?

First of all, let’s get our terminology straight. There’s no hard and fast definition of the term, but you know it when you see it. Bullying or backstabbing behavior towards subordinates or partners? Check. Public humiliation of employees? Sure thing. Tantrums, abrasive language, egomania, and other unprofessional displays? Yep. (See a related Xconomy story about bad bosses.) But more subtly, there’s stuff like not returning messages, passing people off to underlings, talking way too much, and saying different things to different people. And more generally, not caring what other people think. Which, of course, can also be a very good thing.

Some months ago, a group of prominent Boston-area tech CEOs discussed this question of “assholicism”—rhymes with Catholicism—at their regular meet-up. Some may have felt they should be tougher leaders or negotiators. Some wanted to pick up management tips and strategies. Others were reflective about their own styles that have served them well. So…is it necessary to be a jerk? Apparently the discussion took all day (and even came up in multiple meetings).

The upshot: Yes, a CEO has to be somewhat of a jerk to succeed. At least, it can be helpful—but there were plenty of caveats.

“It was concluded on some level that this was the case,” says Dave Balter, the CEO of BzzAgent (owned by Tesco’s Dunnhumby), who was part of the group. “But there was a huge amount of debate and not everyone agreed.”

One of those dissenters would be Brian Halligan, CEO of HubSpot, the fast-growing marketing tech firm. Reached by e-mail, Halligan said that being a jerk “used to work” for leaders, but that “it is not acceptable today.”

His main reasons—neither of which I would call deeply fundamental to human psychology or the nature of leadership—are that “smart GenY-ers don’t put up with that stuff,” and that corporate information flow and reputations have become more transparent, so CEOs can’t get away with bad behavior anymore. It “used to be that information was centralized at the asshole,” he writes.

I also pinged Brad Feld, the tech entrepreneur-investor, while he was in town. He was unequivocal that good leaders don’t have to be jerks. “Some of the sweetest people in the world are super successful CEOs,” he says.

So perhaps there are deeper trends at work here. … Next Page »

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Monster Worldwide (NYSE: MWW), the New York parent company of Maynard, MA-based Monster.com, the jobs and recruiting site, said in a regulatory filing that it has laid off about 400 employees, or 7 percent of its worldwide staff of 5,700.

The layoffs include fewer than 100 job cuts in Massachusetts, according to the Boston Business Journal. No more specifics on that were available.

In the Form 8-K, Monster Worldwide says it is taking a “series of strategic restructuring actions” in 2012 to invest in marketing and sales and “improve its long-term growth prospects and profitability.” The company says it is consolidating some office facilities as part of the restructuring.

Monster reported fourth-quarter 2011 revenues of $250 million and a $13 million profit. The company made a $46 million profit for the year, compared to a loss of $9 million in 2010. Monster’s stock is down about 13 percent to $7.80 this morning.

Last spring, Monster.com spoke with me about its recent efforts in mobile apps and social media partnerships. The company has been investing heavily in R&D to keep up with a slew of newer, hip competitors.

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Sometimes the most interesting gatherings have the strangest names. What does “Boston Hadoop Meetup Group” say to you? To me, it says “future of big data in Boston.”

Hadoop is an open source data-analysis platform that is gaining popularity for helping companies and IT departments crunch huge amounts of information. The Hadoop meetup group in Boston, like those in other cities, has been around for a couple of years, but until now it hasn’t been very active. That’s about to change on February 15, from 6:00-9:00 pm, when the group is getting together at Fidelity in Boston to talk about the technology and how it can be used.

Spearheading the new effort is Hadapt, a big-data software startup in Cambridge, MA, that combines Hadoop with advanced database technology. Hadapt moved to the Boston area from New Haven, CT, in early November after raising a Series A venture round from Bessemer Venture Partners and Norwest Venture Partners.

Hadapt will join Cloudera and MapR, other players in the sector, in giving informal talks at the meetup, which is expected to draw upwards of 50 developers, entrepreneurs, and folks from big companies like Akamai, IBM, and EMC/VMware. “It’s important to build awareness about Hadoop and bring together people already working on it,” says Justin Borgman, the CEO of Hadapt. “We don’t yet have a community built around it in this city.”

The meetup is the latest sign of a critical mass of interest building around Boston in big data and analytics. Earlier that same day (the 15th), MassTLC is organizing an event around the impact of big data on the tech industry. Last month, startups Chart.io, Kinvey, and Session M organized a very well attended meetup around data analytics and visualization. And earlier this week, Vertica (acquired by HP last year) said it is relocating to Cambridge and setting up a center for big data analytics and community outreach.

Bryan Stevenson, chief technology officer at Cambridge-based startup InsightSquared, says he has just joined the Hadoop meetup group and that “there’s a lot of buzz around the technology in general.” InsightSquared, which helps staffing, recruiting, and software businesses analyze and display their data, has been experimenting with Hadoop. Stevenson, who’s relatively new to Boston, says it’s important to have a peer group so he (and others) can “ask the stupid questions.”

Hadapt, for its part, has grown to about 20 employees and is currently hiring. The Yale University spinout’s software is in late-stage beta trials now and will be generally available later this year, Borgman says.

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The cool thing about TechStars is that it is often surprising. The startup accelerator and seed-stage investment firm, which runs programs in four cities around the U.S., announced its newest class of Boston entrepreneurs (the fourth so far) last night. And while I’ve heard of a couple of the startups, most of them are brand new to me.

We’re looking forward to getting to know the teams as they evolve. Meantime, here’s a quick introduction to TechStars Boston’s lucky 13, with my interpretation of what each is doing (some names and approaches will probably change):

—Bison Alternatives (Web platform for raising alternative investments)

—Libboo (social/collaborative publishing)

—GymPact (mobile app for health/exercise)

—Psykosoft (creating art and music through software)

—Zagster (better bicycle rentals)

—Testive (adaptive educational testing)

—Simply Good Technologies (digital/mobile couponing)

—docTrackr (document tracking, metrics, and access control)

—Murfie (online music market)

—Mortar Data (Hadoop big data processing made easy)

—Ubersense (helping athletes through video analysis)

—Shopsy (social/personalized online shopping)

—Lessonsmith (collaborative lesson planning)

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The speaker list for Mobile Madness 2012 keeps getting better and better. I’m still plugging away at the agenda, but wanted to post a quick update here.

Boston’s premier conference on mobile software and devices, if I do say so myself, takes place the afternoon of March 14 at Microsoft NERD in Kendall Square. The theme for Mobile Madness 2012 (Xconomy’s fourth annual spring mobile event) is “total mobility”—the idea that mobile is finally everywhere in our lives, and is impacting a much wider swath of technologies, businesses, and industries than ever before.

To that end, we are assembling a cast of compelling characters the likes of which I haven’t seen before in one place. Already confirmed are folks like Jason Jacobs, CEO of FitnessKeeper; Lars Albright, CEO of Session M; Mike Baker, CEO of DataXu; Jeff Janer, CEO of Spring Partners; Michael Schreck, CEO of Zmags; Seth Priebatsch, CEO of SCVNGR; Greg Raiz, CEO of Raizlabs; Ted Morgan, CEO of Skyhook; and many more.

Here’s a sampling of new speakers we’ve just recruited for the event:

—Tom Burgess, CEO, Linkable Networks. Burgess, the former CEO of Third Screen Media (acquired by AOL in 2007), will join our distinguished panel of Boston’s “mobile mafia,” which will discuss our region’s rich history in mobile software and the areas in which local companies can continue to lead the world. The panel also includes the founders and former CEOs of m-Qube (bought by VeriSign), Enpocket (Nokia), and Quattro Wireless (Apple), all recent success stories.

—Ernie Cormier, CEO, Nexage. Cormier previously ran mobile gaming startup Zeemote, and before that was chief commercial officer of Virgin Media. He will bring his deep perspective on advertising platforms to bear on the recent explosion of business opportunities in mobile ads and marketing. Nexage is an up-and-coming company that represents some of Boston’s strengths in this sector.

—Chris Lynch, CEO, Vertica (acquired by HP last year). Lynch will talk about the intersection of mobile software and “big data” analytics—a hot topic as pertains to the business of mobile apps and advertising/marketing platforms. Lynch, a veteran of DEC, ArrowPoint, and Acopia, sees big data as one of the trends that will lead a resurgence in the Boston tech scene—and he’ll tell us how mobile businesses can harness this trend.

—Chuck Kane, Director, One Laptop Per Child Association. Last but certainly not least, Kane (who is OLPC’s former president) will give a special demo of the new OLPC XO-3 tablet computer that made such a big splash at the International Consumer Electronics Show (CES) this month. Kane says he’ll also show us the XO-1.75 model (also a tablet), which is shipping now.

We’ll have more updates on Mobile Madness 2012, so watch this space. If you register by February 1, you can take advantage of the early bird rate.

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There’s a new big tech company in town. In fact, it’s arguably the world’s biggest technology company (by revenue), and it’s joining the ranks of IBM, EMC, Microsoft, Google, and, most recently, Amazon, in expanding to the Boston-Cambridge area.

Palo Alto, CA-based Hewlett-Packard (NYSE: HPQ) has set up a new office in Cambridge, MA. The operation will serve as a center for technology development, licensing, and outreach to local startups, investors, and researchers. The 37,000-square-foot facility at 150 CambridgePark Drive, near the Alewife subway station, is spread over two floors. The building serves as the new headquarters for Vertica, the Boston-area big-data analytics firm that HP bought last winter. Vertica is in the process of moving its 150 employees from its offices in Billerica to the Cambridge facility this month, and it is currently hiring.

HP already had a sizable presence in Massachusetts, with its campus in Andover. But the new Cambridge office represents an unprecedented investment by HP in outreach and partnerships with local entrepreneurs, venture capital firms, and the academic research community in the Boston area. The company hasn’t specified a firm commitment of future dollars, but just setting up the new space—including a state-of the art lab and all its associated infrastructure—has cost more than $10 million, says Chris Lynch, the chief executive of Vertica. (His HP title is vice president and general manager.)

Lynch, who is leading the new facility, calls it a “big-data center of excellence” for HP. The idea is it will be a technology hub for the firm, a bit like HP Labs in Palo Alto—but different. (Lynch wouldn’t go so far as to call it “HP Labs East.”) The center will be a base from which HP could make deals to license its technology or invest in early-stage startups alongside venture firms, he says. The center also plans to bring in students and early-stage entrepreneurs for hackathons and other tech-themed events. And it will serve as a base for other types of outreach, such as to local K-12 schools, Lynch says.

So why Alewife instead of, say, Kendall Square? “We wanted to bridge the gap between getting access to the younger people living in Cambridge … Next Page »

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We’ve recently reported on venture capital deal trends from last quarter—for example, Massachusetts regained its No. 2 ranking behind California and ahead of New York in dollars and deals—but let’s take a closer look at some of those deals.

Of the Boston area’s 10 biggest venture investment deals from the fourth quarter of 2011, six were in life sciences and four were in software and tech. The fields of genomics, obesity drugs, nano-drugs, security software, and data management were among those represented.

So here are the top 10 deals (and links to our coverage), as tabulated by Dow Jones VentureSource:

1. Warp Drive Bio, Cambridge, MA, $125 million (story)

2. Agios Pharmaceuticals, Cambridge, MA, $78 million (story)

3. Rapid7, Boston, MA, $50 million (story)

4. Selecta Biosciences, Watertown, MA, $47.25 million (story)

5. BIND Biosciences, Cambridge, MA, $47.25 million (story)

6. Cyber-Ark Software, Newton, MA, $40 million (story)

7. Zink Imaging, Bedford, MA, $35 million (story)

8. Ember Therapeutics, Boston, MA, $34.19 million (story)

9. Actifio, Waltham, MA, $33.5 million (story)

10. Acceleron Pharma, Cambridge, MA, $30.47 million (story)

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Everyone knows mobile is everywhere, and everything is mobile. Smartphones, tablets, and mobile software are transforming how we all shop, connect, get around, and lead our daily lives. In the five years since Steve Jobs unveiled the first iPhone, the mobile industry—and the tech world, more broadly—has changed radically. So what are the emerging opportunities, pitfalls, and strategies in this sector? And how will the next five years play out?

On March 14, Xconomy will hold its fourth annual half-day mobile conference to tackle these questions—and much more. Mobile Madness 2012: Total Mobility will take place at Microsoft’s New England Research and Development (NERD) Center in Cambridge, MA. We are convening some of the most prominent mobile technology and business leaders from the Boston area and beyond—and we are expecting a packed house.

We are still working on the agenda and full speaker list, but I can share a few highlights with you now. We will have a keynote panel consisting of Boston’s “mobile mafia”—founders, CEOs, and investors from some of the region’s biggest mobile successes, including m-Qube, Enpocket, Quattro Wireless, and Where. This distinguished panel—which will include Jeff Glass, Mike Baker, Lars Albright, and Ryan Moore—will discuss Boston’s mobile history and how the region can continue to lead the world in mobile innovation.

Other themes we’ll tackle include next-generation consumer and social apps; mobile retail and commerce; the convergence of mobile marketing and big data analytics; emerging business strategies around mobile apps, mobile websites, and hybrid models; and, more broadly, how mobility will continue to change the way we all interact with content, products, and each other.

To those ends, we will also hear from Jason Jacobs, CEO of FitnessKeeper; Jeff Janer, CEO of Spring Partners; Ted Morgan, CEO of Skyhook; Seth Priebatsch, CEO of SCVNGR; Greg Raiz, CEO of Raizlabs; Michael Schreck, CEO of Zmags; and Michael Putnam, director of mobile products for TripAdvisor (only the biggest consumer Web company in New England). We’ll also hear from up-and-coming startups including ByteLight, HeyWire, Kinvey, and Crashlytics. Again, this is only a partial list of speakers—we’ll have more updates soon.

If you register by February 1, you can take advantage of the early bird rate. Looking forward to seeing you all at NERD on March 14.

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The evolution of Constant Contact continues. The Waltham, MA-based online marketing firm (NASDAQ: CTCT) said today it has acquired Boston-based CardStar, a maker of a mobile app that lets people consolidate their loyalty and rewards cards. Terms of the acquisition weren’t given.

The deal represents Constant Contact’s first foray into mobile rewards technology aimed at helping small businesses stay connected to consumers. CardStar’s app lets people create a digital version of their physical membership cards (for retail stores, gyms, and so on) all in one place, on their smartphone. CardStar started in late 2008 and has four employees joining Constant Contact, including founders Andy Miller and Danny Espinoza. The startup says it has more than 2 million active users.

“I was a user before I was an acquirer,” says Constant Contact CEO Gail Goodman.

And acquiring CardStar makes a lot of sense for Constant Contact, which has been working to transform itself from an e-mail marketing firm into a one-stop shop for small businesses trying to reach customers through social media, online marketing, rewards programs, and other methods.

“This acquisition is at the intersection of everything we do,” Goodman says. “As we look at what small businesses are trying to do, they are trying to use every possible channel to reach customers—e-mail, social, mobile. At the core of that is a loyalty program. Andy and his team will help us weave those pieces into a really simple, really impactful application on the merchant side.”

Goodman declined to give specifics on any upcoming mobile products, but she emphasized that CardStar’s app will continue to run, and that more is on the way. “We are on a pretty aggressive product roadmap,” she says. “Much of what we’ve done has loyalty at its heart. Our customers have always wanted to take that a step further. But without mobile, it’s pretty hard.”

As for why Constant Contact chose CardStar over other companies in the mobile couponing and rewards sector, Goodman pointed to the startup’s traction with consumers and the culture fit with her team.

Constant Contact says it has more than 450,000 customers, mostly small businesses, nonprofits, and associations. Last summer, I spoke with the firm about its plans for innovating as a young public company (IPO in 2007), and about the biggest technology shift in its 13-year history (integrating Web software with existing database systems, among other things).

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Heading into the holiday weekend, I thought I’d pull out a few highlights from recent discussions I’ve had with some Boston-area tech companies that are generating buzz. None of them will be taking the holiday off, I’m guessing.

So here’s a snapshot of five companies in different fields, and at different stages (with some common themes of communication, security, and location tech):

ByteLight
This is a new Cambridge, MA-based startup that’s heading to New York this weekend for the big annual National Retail Federation expo. ByteLight, led by founders Aaron Ganick and Dan Ryan (both Boston University grads), is developing technology for indoor positioning based on the circuitry in LED bulbs, together with smartphone cameras, for applications in sales automation, targeted deals, museum tours, and so on. “We view this as the next frontier in location based services,” Ryan says.

HeyWire
This Cambridge-based mobile startup makes an app for free texting and social messaging. But HeyWire has much bigger ambitions around creating a unified platform for social communications. Don’t want to give too much away here, but as engineering and marketing VPs Bill Gianoukos and Glenn Kiladis told me recently, an upcoming release from the company was inspired by the question, “How do we get Bieber to text us?”

Rapid7
This security assessment software company, based in Boston, recently raised a big $50 million venture round and is growing fast—and looking to make acquisitions. Rapid7 has well over 200 employees, and CEO Mike Tuchen says he is looking to add 100 more this year. One security tidbit he passed along: Many companies’ video conferences are surprisingly easy to hack into, because they put them directly on the Internet without security.

The Tap Lab
This Cambridge-based mobile gaming startup is working on its much-anticipated next release, which is still under wraps (but looks like it’s trying to reinvent the concept of location-based gaming—no pressure). In the meantime, CEO Dave Bisceglia is also working on a project to “increase the frequency and quality of hackathons” in Boston, he says. Stay tuned for more on this.

Vivox
This voice and communication software firm, based in Natick, MA, has been making strides through partnerships with T-Mobile and Facebook. Vivox, best known for its voice chat software that lets gamers and virtual world inhabitants talk to each other, is now applying its technology to the broader markets of social networking and messaging (see T-Mobile’s recent Bobsled voice chat app). CEO Rob Seaver told me that his company’s platform is “very scalable and stable for large-scale social interactions.” What’s more, he says, the fields of gaming and communication are “not that separate.”

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Some big-company-related news to report in the Boston area. Let’s get right to it.

—Microsoft Research New England has made three new hires in its social media research group, joining danah boyd. They are professors Nancy Baym from the University of Kansas (specializing in personal connections and online communities); Kate Crawford from the University of New South Wales (mobile media and youth culture); and Mary Gray from Indiana University (youth sexuality and digital media).

—Speaking of Microsoft (NASDAQ: MSFT), the software giant is working with Ford Motor Company (NYSE: F), Watertown, MA-based BlueMetal Architects, and Boston mobile-health firm Healthrageous to do research on extending health management to people’s vehicles. The companies are building a prototype system that collects biometric data and sensory information from a car that can be uploaded to a person’s health and wellness database.

—PayPal, the subsidiary of eBay (NASDAQ: EBAY), is looking to add staff in the Boston area, according to a report by the Boston Globe’s Scott Kirsner. The report says Scott Thompson, formerly president of PayPal and incoming CEO of Yahoo (NASDAQ: YHOO), visited Boston last fall to discuss PayPal’s expansion in the area. PayPal, which may or may not get spun out by eBay (I’ve heard rumors), acquired Boston mobile firms Where and Fig Card last year. Thompson, a Raynham, MA, native and Stonehill College alum, was also a board member of Vertica, the Boston-area big-data company acquired by HP (NYSE: HPQ) last year.

—My colleague Curt Woodward spoke with Facebook engineering director Jay Parikh about the social network’s ongoing upgrades to its technical infrastructure. If his name sounds familiar, that’s because Parikh is an eight-year-plus veteran of Cambridge, MA-based Akamai (NASDAQ: AKAM). He served as a vice president of engineering for the Web content-delivery firm from 1999-2007. No word on why Facebook hasn’t set up an engineering center in Boston yet.

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Some interesting developments in ad distribution and video this week. Needham, MA-based Extreme Reach, the maker of a video-ad platform for TV and Web, has secured more money for its growth and has made an important acquisition.

Extreme Reach said today it has closed a $9 million credit facility with TD Bank. The company also has acquired Spotlight Business Affairs, a commercial talent rights management and payment firm, for an undisclosed sum. The details sound kind of gnarly, but basically the deal means the company’s ad distribution system will be in compliance with existing talent and rights agreements.

The idea behind Extreme Reach, which started in 2008, is to help video advertisers and agencies distribute ads to TV stations, cable networks, and Web publishers—all with cutting-edge cloud-based storage and processing technology. Last September, I reported that Extreme Reach was growing fast and looking to raise a big financing round. Chief executive John Roland said at the time that the company was very profitable and had grown from 17 employees to about 90 in the previous two years, with 20 more hires and geographic expansion imminent.

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A dark day in Boston is a little darker now. Jerome Rubin, the publishing executive and inventor who co-founded the display company E Ink and helped commercialize the online database that became LexisNexis, died from a stroke on Monday in New York City, according to a report by the Associated Press. He was 86.

Rubin worked at the MIT Media Lab in the 1990s, where he helped spin out Massachusetts-based E Ink, the electronic-paper company that makes the display in the Amazon Kindle and other e-readers.

Before that, Rubin, a Harvard University alum trained in physics and law, helped launch an Ohio-based research database for lawyers in 1973. The database search and retrieval system eventually became LexisNexis, specializing in news, legal, and public records information. Harvard Magazine wrote about some of Rubin’s achievements back in 2000.

Rubin lived in Manhattan and is survived by his children, Richard Rubin and Alicia Yamin, according to the AP report.

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