Brian is a serial entrepreneur who loves to bring new business models to market, build passionate teams, and deliver value to end consumers. Brian has founded and sold three different companies in the online space, generating nearly $100 million of shareholder value in the process. Brian is the Chief Executive Officer at Hopster, where he brings his passion, excitement, and expertise to the CPG industry. At work, he loves to motivate and lead teams around a shared goal. He rarely sits at his desk. At home, he has a fantastic wife and two kids.
Brian was born in Wisconsin and attended the University of Wisconsin-Madison. For over 15 years, he has used the Internet as a platform to start up and grow companies with new, disruptive value propositions. His first startup was a company called BizFilings, which he co-founded in 1996. As the company’s President and CEO, he grew Business Filings from a business concept into the Internet’s leading Incorporation Services Company, without any outside capital investment. In 2002, he led and negotiated the private sale of the company to the global publishing company Wolters Kluwer.
He co-founded his second start up, NameProtect.com, with Mark McGuire in 1997. A vertical search engine company, NameProtect provided trademark research and digital brand protection services to a diverse and global customer base. The company was purchased by Corporation Services Company in a private transaction that was finalized in April 2007.
Brian’s third startup, Jellyfish.com, was also co-founded with Mark McGuire in June 2006. The Jellyfish.com shopping search engine, which introduced a new form of online advertising into the search market, was sold to Microsoft Corporation in October 2007 to serve as the framework for Microsoft Bing Shopping. After the sale, he stayed on at Microsoft as General Manager of Social Commerce, but he couldn’t resist the call of the startup world and once again decided to start another company---Alice.com. Brian was a co-founder of Alice.com with Mark McGuire and served as the company CEO for 4 years.
Brian also sits on the board of a NASDAQ traded software company, Sonic Foundry.