Brooks Bell is the founder and CEO of Brooks Bell Inc. She launched the company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing. Since then, she has worked to grow the company and develop its culture—efforts that were recognized with “Best Place to Work” awards in 2012 and 2013.
In 2010, Brooks founded Click Summit as a unique event focused on conversation, relationship building, and knowledge sharing for testing experts across industries. Click Summit has now become the premier testing and optimization event in the United States.
Brooks has been named among “40 Under 40” by the Triangle Business Journal, the “Top 50 Entrepreneurs” by Business Leader, and was recently named to the board of the Digital Analytics Association. She has appeared in Inc. Magazine, Forbes, Washington Post, and Techonomy, among others. A regular speaker, Brooks has been a keynote, presenter, and panelist at events and for organizations such as the Wharton School of Business, Duke University, Click Summit, Techonomy, eMetrics, Conversion Conference, Internet Summit, and many more.
A passionate entrepreneur, Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact. She has also served as the president of the Entrepreneurs Organization, as a member of the Duke University Entrepreneurship and Innovation Task Force, and on the board of the Raleigh Chamber of Commerce.