Xconomy uniquely targets the local innovation community—an elite audience of entrepreneurs, business and technology executives and innovators, venture capitalists, angel investors, lawyers, and university researchers and officials. We offer two ways for advertisers to reach this high-value audience: through comprehensive underwriting programs or with individual ads.

Please contact:

Jim Edwards


Our underwriting program provides unprecedented access to the local innovation community through run-of-site placement, branding on our e-mail newsletters, and face-to-face meetings at our invitation-only events.

In addition, becoming an underwriter offers powerful intangible benefits. These include,

  • Establishing your company as a thought leader and trend-setter in a community of business and technology pioneers.
  • Participating in and helping strengthen the local innovation ecosystem.
  • Opening new channels to clients, customers, and ideas.
  • Gaining fresh avenues of access to potential recruits.


For those interested in reaching this same high-quality audience on a more limited basis—perhaps to publicize a specific product, event, or service—we offer a number of options for purchasing banner ads, IMUs, and other forms of placement on the site.

Banner Ads

Xconomy can display ads that meet the following specifications on our website:

  • Size: medium rectangle (300 x 250) or leaderboard (728 x 90)
  • File type: .gif, .jpg, .png, html5, or .swf (not recommended)
  • Maximum animation length: 15 seconds
  • Maximum file size: 50KB (image) or 200KB (html5)


HTML5 banners

  • All assets must be served from Advertisers’ own CDN (distributed hosting) and be compressed using gzip if possible.
  • No third party tracking javascript may be included within the HTML5 ad without prior technical and security review and approval.

.swf banners must include the following clickTAG:

on (release) {
if (clickTAG.substr(0,5) == “http:”) {

For additional details on rich media ads, please see IAB guidelines.

For e-mail newsletter sponsorships, creatives must match these specs:

  • Size: full banner (468 x 60)
  • File type: .gif, .jpg, .png
  • No rich media

Ad Specs