Xconomy | Kendall Square - Business + Technology in the Exponential Economy

From $13.5 Million for Online Video Analytics Startup Visible Measures; Seeing What Happens After Viewers Press the Play Button:

A Glimpse of the Visible Measures Dashboard
A Glimpse of the Visible Measures Dashboard—

Visible Measures’ tracking system for Web video can report, among other measures, the number of viewers who played an online video up to a given moment before abandoning the page.

    
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